• reference

    228396TBR

  • model case

    Oyster, 40 mm, platinum and diamonds

  • bezel

    Set with diamonds

  • water-resistance

    Waterproof to 100 meters / 330 feet

  • movement

    Perpetual, mechanical, self-winding

  • caliber

    3255, Manufacture Rolex

  • power reserve

    Approximately 70 hours

  • bracelet

    President, semi-circular three-piece links

  • dial

    Ice blue set with diamonds

  • certification

    Superlative Chronometer (COSC + Rolex certification after casing)

Ice-Blue Dial

The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metal, for the finest of watches.

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweler, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Platinum

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

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Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standarts naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Thomas Markle Jewelers is proud to be part of the worlwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DAY-DATE 40

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Day-Date 40 is the ultimate watch of prestige. Learn more about this model and how to set the time, date and day by watch-ing the video.

The Rolex Day-Date made its debut in 1956. Available only in 18 kt gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelled out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.

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